D E A N _ H O Y


London-based Director, Photographer, and Soft Sculpture bear-maker.

His practice explores repair, discomfort, suppression, and the banal horror of being human through film, soft sculpture, and photography. Most recently, he has directed his debut short film ‘BIG SISTER’, which follows the coming out story of a teenage boy and his familial relationships with his father and big sister. Combining the imagery of folklore with the suburban as well as references to radical faerie literature the film seeks to pay homage to ‘sisters’ (as the general idea of strong female figures) and their relationship with queer communities.

Hoy graduated Fashion Communication and Promotion BA from Central Saint Martins in 2019, where he has since taught, Hoy has worked with publications such as DAZED, Notion Magazine, GATA Magazine, RFD Magazine, LOVE Magazine, and The Face. Other clients include Converse, Pat McGrath Labs, Christian Louboutin, FKA Twigs, and Fashion East.

Alongside these mediums, he also works in soft sculpture, titling his practice 'Bears Who Care'. An investigation into repair via soft sculpture. Early 'Bears Who Care' sculptures are stocked in Kathleen Shop (LA) and Nasir Mazhar's Fantastic Toiles (London). See coverage from The Face here: https://theface.com/culture/bears-who-care-diy-toys-teddy-revolution-fashion-heaven-marc-jacobs

While his mediums vary, the core of Hoy’s work is rooted in his British, working-class gay/queer experience. 

In May 2019 Dean collaborated on show 'Based on a True Story', see coverage here: 


Hoy’s work has been included in the following exhibitions: Mascot Group Show - Best Wishes Gallery, London (2021), ‘Kapow- the art of superheroes & villains' exhibition at Stoke Potteries Museum (2020), Deana Lawson - ICA Boston (2020), and ’Based on a True Story’ Solo Show- The Old Diary, London (2019).

A wider portfolio is available upon request.

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